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Husni Adil Makmur

I’m an adventurer!

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Overview

Boost Post

The simplest way to boost a post is from your Facebook Page timeline. You will just need to click the Boost Post button below the post content or post field. A popup will show you some options.

  • Define your Audience
  • Define your Budget and Duration
  • Define your Payment method

Define your Audience

Audience

Choose the (3rd) third option, People you choose through targetting, based on their location, age, gender, and interests.

Budget and Duration

Budget and Duration

For first try, just put the lowest possible amount in there for budget, and 1 (one) day for the duration. Once you are experienced, you can set amount you like.

There is an Estimated People Reached. This is the total number of people in your selected audience who are active on Facebook each day. This is only an estimate. Numbers shown are based on the average performance of ads targeted to your selected audience.

Payment

Payment

Advertising on Facebook is not free. Yeah, they are rich because of this.

Once you are done, click Boost button to submit your campaign. Note that, Facebook team will review your campaign before your ads running. Your campaign might be rejected. After your campaign approved, your post will be displayed in people’s newsfeed.


Example for Desktop Newsfeed

Desktop Newsfeed


Example for Mobile Newsfeed

Mobile Newsfeed


When your campaign done, you can view the result.

Boost Post Result

You can see a complete report for this

Boost Post Result

In the picture above, you can see that there are 9 Page Likes. But when I go to the Insight page, it shows 62 new page likes. I still don’t understand why it shows different number. Probably it’s because viral effect.

Insight

And here is the Report view.

Note: If the display is too small, you can right click on the image → Open image in new tab

Facebook Ads Campaign Report

That’s what I can share right now. If I have more knowledge and experience later, I’ll post here. Thanks for reading!!!